Unemployment and Agriculture: How Rural Management can bridge the gap?


When leaders are asked to give an example of a nation that has optimally used its youth to contribute to overall growth, India is often seen as a bright ray of hope. Certainly, all the top positions in world-acclaimed organizations are occupied by Indians of diverse cast and creed. However, the reality is far from the pink image painted above: the youth of the nation is in the grip of unemployment. It is even surprising to know that this has infiltrated the rural section, revealing the serious deficiencies of the agricultural segment in general.

Unemployment is also a rural problem.

Why point the finger at agriculture? India is essentially a rural nation, where agriculture, horticulture, handicrafts, fishing, poultry and dairy products are the main contributors to the rural economy. However, the contribution of agriculture has declined, creating a space for inequalities. Here, unemployment is mainly due to capital shortages, poor exploitation of natural resources and inadequate employment opportunities.

The main problem lies in the nature of work, since agriculture depends on the benevolence of nature. It is the rain that makes the sector prosper and, unfortunately, India has rains that last only 3 to 4 months. In addition, it is labor-intensive work, while, in the current era, no one prefers to work throughout the year. Naturally, there has been a major change in dependence on agriculture as its main source of income. From 60%, it is constantly reduced due to problems such as price fluctuations, droughts, floods, pest outbreaks and diseases, etc., which generates income uncertainty. In addition, the un glamorous image of agriculture keeps young people away: there is the misconception that a farmer is short, which has spread for centuries.

However, Sector with many opportunities:

The segment has great potential: the rural economy contributes to 50 percent of the country’s gross domestic product, and also represents 50 percent of the workforce. About 75 percent of new factories built in the last three decades have emerged in rural areas, representing 75 percent of all new manufacturing jobs. Since 2000, GDP per capita has grown to 6.2 percent per year in rural India compared to 4.2 percent in urban areas. The main responsibility is to attract youth, which forms a large part of the unemployed segments.

How rural management helps:

The course is positioned to meet the needs of a rapidly transforming India where development challenges are not limited to rural areas; In fact, the rural-urban continuum has made it virtually impossible to talk about rural or urban spaces in isolation. This program aims to prepare professionals for a challenging career in the public, private, NGO and national and multinational organizations that are committed to eliminating rural-urban inequities through the promotion of “urban” infrastructure and services that emphasize a growing confluence of cities and countryside

The set of skills that students acquire at the end of Rural Management

• This program develops a solid conceptual and analytical framework on rural development issues in students. It also provides the appropriate attitudes that are required for a professional rural administrator.

• Students can work in rural businesses in the form of policy makers, managers, analysts and consultants who advise on the operational efficiency and efficiency of the program.

• The program develops the appropriate attitudes and the required value of a professional to become a rural administrator and to meet the growing demands of national and international development organizations.

• Willingness to work in rural areas, since it requires resistance, perseverance, emotional, social intelligence and courage of conviction.

The IIHMR University School of Development Studies (SDS) is one of those institutions that allows you to unlock your potential to serve vulnerable communities that need it most with an MBA business program of state-of-the-art rural management and demonstrable success. It is helping students study with experimental learning and explore career opportunities. Some examples of projects in which such graduates participate include ‘Rajeevika’, ‘Vaagdhara’, ‘SamajPragatiSahyog’, ‘Micro Finance Center’, ‘Reliance Foundation’ and Coal India.

The best positions / careers in rural management:

The rural landscape provides ample space to meet the expansion interests of established competitors, as well as for new entrepreneurs seeking a solid foundation. Since 67% of companies in general want to expand in rural areas, experts who understand the pulse of the rural economy are in great demand.

Professional oportunities.

The Rural Management course provides diversified portfolios and fields as employment opportunities for a candidate to find his true vocation. These include manager or general manager positions in rural banking, rural program or business manager, rural project consultant, project manager, product manager, business development manager and in rural operations domains, logistics, finance, textiles, etc. .

Basic Salary Expectations

MBA graduates in Rural Management can expect a package of Rs 4 lakh per year and above that can exceed 10 lakhs, depending on the candidate’s performance.


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