Kotak Securities Limited today announced the launch of Kotak Neo, its latest trading platform ecosystem, built to accelerate and elevate the user experience for investors.
Kotak Neo offers multi-platform access comprising a mobile app, website, trade API and Nest trading terminal. The ecosystem – built after analysing behaviours, pain points as well as inputs from traders and investors countrywide. Investors can expect regular app updates catering to their needs.
Jaideep Hansraj, MD & CEO, Kotak Securities Limited, said, It was time to break the matrix of waiting time and dated customer experience. I am truly excited about the launch of Kotak Neo, as it is loaded with the features and speed that every customer wants while trading. Months of research and development by our team have enriched the trading journey. The initial response to Kotak Neo has been very encouraging, with an app rating of 4.4 plus consistently on the Play Store.
Kotak Neo provides ideas for long-term investments and trading calls for intraday and short-term trades recommended by Kotaks research team. Furthermore, the application interface offers many trader-friendly features, such as one-click square-off, faster order execution, basket orders, advanced charts, and Margin Trading Facility (MTF).
Sandeep Chordia, Joint President and Head Kotak Neo, Kotak Securities Limited, added, We kept the customer at the centre while building Kotak Neo. It has a straightforward and intuitive user interface, and any new customer can easily onboard and start their trading journey using the new platform. We are thankful to all our early adopters who were part of the beta program and shared their valuable feedback to inspire us to improve our offering.
During the year, Kotak Securities also introduced two unique pricing plans – Trade Free and Trade Free Youth. Both can be availed through the Kotak Neo App. While Trade Free is the only plan that offers zero brokerage on intraday trading, Trade Free Youth enables youngsters to trade in delivery and intraday, both at zero brokerage, making it the right choice for GenZ. Kotak Neo, powered by research insights, advanced features and competitive pricing plans, is all set to revitalise the trading experience for investors.